Serena Park Residence

This six-unit, two-storey semi-detached housing development in Pontian is envisioned as a catalyst for community revitalization, offering a contemporary living environment designed to attract young professionals—particularly those commuting to Singapore—back to their hometown. Strategically positioned adjacent to the Pontian Link, which connects directly to the Iskandar Coastal Highway, the development provides convenient access to the Second Link crossing, strengthening Pontian’s appeal as a residential destination.

The residences embrace a modern architectural language tailored to the aspirations and lifestyles of a younger generation. Open-plan interiors foster a sense of spatial fluidity, while feature dry kitchens and bar areas integrate seamlessly with communal living spaces, encouraging social interaction and contemporary family living. Generous window openings, expansive glazed doors, and outdoor terrace spaces blur the boundary between indoors and outdoors, establishing a strong connection with nature and introducing a fresh, vibrant character that contrasts with conventional perceptions of the local residential landscape.

More than a housing development, the project seeks to unlock the untapped potential of the local community. By introducing contemporary design principles and modern lifestyle amenities, the scheme reimagines the identity of Pontian as a progressive and dynamic place to live. It offers an attractive residential alternative for young professionals while contributing to the long-term growth, renewal, and cultural evolution of the community.

Client

Confidential

Location

Pontian, Johor

Type

Semi Detached Housing

Size

27,200 sqft

Storey

2 Storey (17,061 sqft)

Status

Schematic Design

Year

2018

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